After hurricane Matthew hit the island on October 6th we went five days without water, 25 days without electricity, and 42 days without cable and connection to the internet. During this recovery period I was focused on making repairs around the house and re-building my shed which had been completely demolished by the 140 mph winds. Without the internet I went for over 6 weeks without writing any blog posts or other online activities.
Life on the island is now returning to normal, but this experience did give me the opportunity to reflect and realize how I had fallen back into my old entrepreneurial habits. At the time the hurricane hit I had been posting a blog every day, was actively participating in internet groups, and was attending several online webinars each week; all activities aimed at helping promote my books. This was in addition to writing. The leisurely writing life that I retired to a year ago was evolving into a business to manage.
Yes, all these activities do increase book sales, but my books also sell quite nicely ‘organically’ by just being available and by word of mouth. Lifestyle being much more important to me than building another business, I’m not going to return to these marketing activities and will once again just be writing.
Well, not just writing. In addition to having my works published in both print and e-books, I am going to expand into audiobooks and will be reading them myself. I’ve invested in some recording equipment which I’ll be setting up in my studio over the next week, and I’m looking forward to seeing how this turns out.
I’ll let you know my progress in future (but not as frequent) blog posts.